Success stories

Key challenges

The Olympic Committee of Slovenia wanted to provide fans with fast, reliable, and simple access to key information about the Winter Olympic Games Milano Cortina 2026.

During the Games, website traffic increases significantly, and users search for:

• information about Slovenian Olympians
• competition schedules
• venues and results
• information about the Slovenian House
• side events and related activities

2Mobile solution

2Mobile developed the Olympic Assistant for Olympic.si, an advanced AI assistant available 24/7 on the Milano Cortina 2026 subpage from February 6 to February 22, 2026.

The solution is powered by Boost.ai technology, which enables:

• accurate understanding of natural language questions
• reliable performance with a high number of concurrent users
• structured delivery of verified information
• a clear and intuitive user experience

Challenge

A1 was facing a growing number of user queries, longer wait times, and overloaded support agents.

Solution

By introducing the conversational AI assistant LUMI, A1 enabled automated yet controlled user support in natural language.

Hybrid approach

LUMI combines proven NLU with generative AI, enabling reliable answers where accuracy is critical while providing greater flexibility for more complex questions.

The role of human agents

When AI cannot resolve an issue independently, it seamlessly hands the conversation over to a human agent, along with the context of the conversation.

Key challenges

• A significant increase in calls and inquiries in the call center
• Longer response times during peak traffic periods
• Need for unified support across multiple channels
• Reducing agent workload without degrading the user experience

2Mobile Solution

In collaboration with A1 Slovenia, the 2Mobile team developed and implemented a conversational AI assistant integrated into the GLS website and available via Viber and WhatsApp.

The solution allows:

• Self-service FAQ resolution
• Automated request routing
• Multichannel support from a single platform
• Gradual escalation to a human agent when needed
• Package tracking
• Integration with back-end systems
• Finding the nearest parcel terminal
• Separate B2B AI assistant

Solution upgrade

In 2024, GLS Slovenia revamped its conversational solution and replaced it with the Boost.ai AI assistant. In 2025, they also introduced a voice AI assistant, which replaced the existing IVR system and enabled more natural, efficient, and automated call handling in the contact center.

Next steps

GLS Slovenia plans to expand the solution by introducing chat support in the call center using IVR deflection, which will further reduce pressure on telephone support and improve call handling efficiency.

Key challenges

• Restrictions on physical events and the need for contactless ordering
• Long queues for food, drinks and tickets during matches
• Limited interaction between clubs and fans
• Demand for an innovative digital channel to improve fan engagement

2Mobile Solution

At 2Mobile, we developed innovative chatbots for Mastercard Slovenia, tailored to individual sports clubs. The solution enabled fans to order food and drinks contactlessly, follow club content, and purchase tickets and products directly through chat.

The chatbots operated on a single platform and also enabled integrated payments, which represented a global innovation in the field of sports marketing.

Key challenges

• Lack of in-person meetings and events in December 2020
• Need for a different, more personal approach to business partners
• Finding a creative way to showcase digital solutions in practice
• Desire to deliver a positive and memorable user experience

2Mobile Solution

2Mobile worked with its sister company MeetPoint to design the virtual assistant Rudolf from Verovškova, a conversational chatbot that enabled business partners to order a New Year’s gift via chat.

The solution was available on the 2Mobile and MeetPoint websites, as well as via Facebook Messenger. Users selected the type of sweets, delivery date and time, and address through a conversation. The system automatically collected all data and forwarded it to the implementation team.

Key challenges

• Sharply increased demand during the summer season
• Overloaded phone lines and email
• Repeated customer inquiries
• Reduced responsiveness and lower user satisfaction during the season

2Mobile Solution

In collaboration with A1 Slovenia, we implemented a web chatbot for Kopija-nova, integrated directly into their website. The solution provided visitors with a new communication channel for customer support during peak hours.

The chatbot immediately greeted users and collected their requests, which were handled in real time by agents. During the sales season, two agents took care of responses during business hours, while users visiting outside working hours were informed about the expected follow-up.

Key challenges

• Easy access to digital learning materials
• Fast and user-friendly payment method
• Payment without registration or card details
• Support for multiple mobile operators

2Mobile Solution

We implemented an SMS mobile payment for Primotehna, allowing users to unlock access to learning content directly via their mobile phones. By paying with an SMS message, the user gains 8-day access to road safety materials.

The solution is designed as a simple, transparent process that requires no registration and no entry of card details.

Key challenges

• Maintaining engagement with existing customers
• Increasing visits to physical stores
• Encouraging repeat purchases
• Delivering personal yet simple customer communication

2Mobile Solution

For the s.Oliver brand, we implemented SMS communication as a direct customer engagement channel. Through SMS messages, customers received information about current promotions, while on special occasions they were sent personalized birthday greetings with exclusive discounts.

The solution enabled fast and reliable message delivery and was easy to use without requiring additional applications or registrations.

Key challenges

• Promotion of a broad range of Milka products
• Easy participation without apps or registrations
• Large-scale reach at the national level
• Ensuring reliable collection of entries and notification of participants

2Mobile Solution

In collaboration with the MPG PLUS agency, we designed a nationwide SMS prize game that enabled fast and simple participation. Users registered by sending an SMS message to the short number 6111.

In the message, they had to include the keyword MILKA and invoice number as proof of purchasing at least two Milka products. After successful registration, participants received a confirmation SMS with information about the next steps in the prize draw.

Key challenges

• Encouraging regular medication intake
• Providing added value to users after purchasing medication
• Delivering reliable, discreet and free notification
• Ensuring compliance with privacy and regulatory requirements

2Mobile Solution

We implemented an SMS reminder service for Bayer, designed to support patients taking the medication Xarelto. Users subscribed to the service by sending an SMS with the keyword XARELTO to the short number 4333.

After registering, they received a confirmation SMS message containing all relevant information, including links to the privacy statement and general terms of use.

Key challenges

• Real-time vehicle status notifications
• Fast transmission of important information to drivers and operators
• Real-time management of a large number of vehicles
• Reduced risks and costs through early warnings

2Mobile Solution

For CVS, we implemented advanced SMS notifications, connected to the CVS Mobile telematics system. The solution enables automatic sending of SMS messages with current information on the status of vehicles to both operators and drivers.

Messages are triggered by events and measurements in the system, allowing quick responses and better control over fleet operations.

Key challenges

• How to easily introduce proper hydration to users
• How to connect the campaign, user data and personalized recommendations
• How to convert the calculation result into further communication and brand engagement

2Mobile Solution

As part of the campaign, 2Mobile developed the AI module of the solution, which calculates the recommended daily amount of water based on user input and initiates further communication steps.

AI module:

• Processes user data
• Calculates a personalized hydration recommendation
• Prepares the result for display to the user
• Enables follow-up communication via email and Viber

Key challenges

• Promote products at an event, without additional manual registrations.
• Acquire new contacts in a compliant manner, with clear consent.
• Maintain contact after the event and build customer relationships.

2Mobile Solution

• We developed an online questionnaire for event participants.
• We added the option for voluntary consent to receive SMS notifications.
• We created a contact database for further campaigns and notifications.

Key challenges

UNICEF Slovenia uses SMS as a key channel for fundraising and communication with supporters. With the increasing number of campaigns and donors, it became a challenge to:

• Maintain a clear overview of donations and activities for each donor
• Easily manage multiple SMS campaigns
• Track communication and donation history

2Mobile Solution

We have established a dedicated CRM and SMS platform for UNICEF, which enables central management of donors and campaigns.

The solution allows:

• A comprehensive database of all donors and SMS campaigns
• Searching and filtering donors by various parameters
• Access to the full history of interactions with each donor
• Editing of personal data and donor activity status
• Easy creation of new campaigns and activities

Key challenges

• High costs of SMS communication for regular campaigns
• Limitations of SMS for longer messages and visual content
• Need for better insight into message performance

2Mobile Solution

• Expanded the existing SMS strategy by incorporating Viber Business Messages
• Established combined SMS and Viber communication based on campaign purpose and target group
• Used richer messages with visual elements and CTA buttons

Key challenges

A1 Slovenia wanted to increase the effectiveness of traditional direct mail and improve recall and interest in its ultra-fast internet offering among a broad audience of potential customers.

2Mobile Solution

At 2Mobile, we designed and executed a Viber advertising campaign that complemented and reinforced the physical direct mail campaign. Viber Ads were launched in parallel with the delivery of printed mail, strengthening the promotion of A1 Ultra net + TV packages through an additional digital touchpoint.