Web App Successes | Solutions in Practice

Key challenges
How to easily introduce proper hydration to users
How to connect the campaign, user data and personalized recommendations
How to convert the calculation result into further communication and brand engagement
2Mobile Solution
As part of the campaign, 2Mobile developed the AI module of the solution, which calculates the recommended daily amount of water based on user input and initiates further communication steps.

AI module:

Processes user data
Calculates a personalized hydration recommendation
Prepares the result for display to the user
Enables follow-up communication via email and Viber

The solution was designed as a reliable, scalable and secure module, ready for multichannel use.
How did it work?
Users fill out a short questionnaire in the web application
AI calculates the recommended daily water intake
Result is displayed in the application
Users can sign up for hydration reminders
Follow-up communication takes place via email or Viber
Result
Personalized user experience powered by AI
Clear connection between user data, recommendations, and follow-up communication
Expanding the campaign into long-term engagement with users
Demonstrates effective use of AI in a marketing web application

In collaboration with Radenska Adriatic and the Herman & partners agency, an innovative web application was created that calculates the recommended daily amount of hydration for users based on their habits, physical characteristics, and lifestyle. The solution combines a user questionnaire, AI calculation, and multi-channel communication into a unified experience.

The user fills out a short questionnaire in the web application, and the AI calculates the optimal daily water intake based on the data entered. The result is displayed immediately, while the solution enables further communication via e-mail or Viber in the form of reminders and hydration-related content.

In the project, 2Mobile took care of the development of the AI calculation and communication module, ensuring secure data processing and scalable use across various campaigns.

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Key challenges
Promote products at anevent, without additional manual registrations.
Acquire new contacts in a compliant manner, with clear consent
Maintain contact after the event and build customer relationships
2Mobile Solution
We have developed an online questionnaire for event participants
Added the option for voluntary consent to receive SMS notifications
Created a contact database for further campaigns and notifications
How did it work?
Visitors completed the questionnaire at the exhibition booth
Upon completion, they were entered into a prize draw
Participants could indicate their consent to receive SMS notifications
Royal Canin then periodically sent SMS messages with news, offers, and invitations
Result
New contacts from the event were collected in an organized database.

Users received relevant notifications via SMS after the event.

Royal Canin gained a channel for reactivation and long-term communication with potential customers.

Royal Canin used an online questionnaire at the International Cat Show in Celje as a tool to promote products and expand its pool of potential customers. By completing the questionnaire, visitors participated in a prize draw and could give voluntary consent to receive mobile notifications.

This approach allowed the company to collect high-quality contacts for further communication. Users then received occasional SMS messages with news, special offers, and invitations to participate in market research.

Key challenges
UNICEF Slovenia uses SMS as a key channel for fundraising and communication with supporters. With the increasing number of campaigns and donors, it became a challenge to:

Maintain a clear overview of donations and activities for each donor
Easily manage multiple SMS campaigns
Track communication and donation history
2Mobile Solution
We have established a dedicated CRM and SMS platform for UNICEF, which enables central management of donors and campaigns.

The solution allows:

A comprehensive database of all donors and SMS campaigns
Searching and filtering donors by various parameters
Access to the full history of interactions with each donor
Editing of personal data and donor activity status
Easy creation of new campaigns and activities

The system also supports advanced settings for individual activities, such as keywords, donation amounts, mobile operators, and other properties important for reporting and campaign optimization.