Examples of successful Viber communication
Examples of successful Viber communication
Success stories
Results that speak for themselves
Real-world examples of using Viber business messaging to communicate effectively with customers.
SUCCESS STORIES
Fashion brand
Key challenges
- High costs of SMS communication for regular campaigns
- Limitations of SMS for longer messages and visual content
- Need for better insight into message performance
2Mobile Solution
- Expanded the existing SMS strategy by incorporating Viber Business Messages
- Established combined SMS and Viber communication based on campaign purpose and target group
- Used richer messages with visual elements and CTA buttons
How it worked
- The company retained SMS for critical and time-sensitive messages.
- Promotions, events, and content-rich campaigns were moved to Viber
- Viber messages allowed longer texts, images, videos, and measurable engagement
- Analytics enabled better campaign customization and user segmentation
Result
- Approximately 22,000 SMS and 28,000 Viber messages sent in six months
- More than 40% savings in communication costs.
- Improved user responsiveness and greater flexibility in message design
Fashion brand
How to reduce communication costs using Viber
By switching to a combination of SMS and Viber messages, the brand reduced communication costs, improved the user experience, and gained greater control over the effectiveness of its campaigns.
SUCCESS STORIES
A1 Slovenia
Key challenges
A1 Slovenia wanted to increase the effectiveness of traditional direct mail and improve recall and interest in its ultra-fast internet offering among a broad audience of potential customers.
2Mobile Solution
At 2Mobile, we designed and executed a Viber advertising campaign that complemented and reinforced the physical direct mail campaign. Viber Ads were launched in parallel with the delivery of printed mail, strengthening the promotion of A1 Ultra net + TV packages through an additional digital touchpoint.
How it worked
- Initial outreach through physical direct mail sent to more than half a million households across Slovenia.
- A parallel Viber advertising campaign to reinforce recall and stimulate additional interest.
Use of multiple Viber ad formats:
- Business Chat Inbox
- Main Chat Ad
- Viber Explore Screen
- Viber enabled two-way communication, increasing engagement and activation of interested users.
Result
- More than 3.5 million impressions achieved in a two-week campaign.
- Viber Business Chat Inbox proved to be the most effective ad format.
- Improved recall of the direct mail campaign.
- Strong synergy between offline and digital communication channels.
A1 Slovenia
Viber advertising
By combining traditional direct mail with Viber advertising, A1 Slovenia achieved greater reach, stronger campaign recall, and more effective activation of potential customers through digital channels.
