During peak shopping seasons, communication channels like Viber become a key tool for retailers and brands to drive sales and create great shopping experiences, as they allow instant communication through text and rich messages, while remaining cost-effective. Viber’s popularity in Slovenia gives it many advantages over traditional methods like SMS. 

Black Friday is behind us and the pre-New Year shopping season is in full swing. This is the time, when shoppers shop the hardest. In this post, I'll explain why Viber is the perfect channel for all pre-holiday campaigns and share tips that can boost customer engagement and your sales during the most important season of the year.

Personalised communication to spark greater interest

While using Viber for promotion is straightforward, it requires some planning and creativity. The first step is personalisation – people respond to messages tailored to their interests. Use your customer data to send relevant offers. For example, if a customer regularly buys specific products or services, send them a festive promotion on those products. This personal approach fosters trust and increases the likelihood of a positive response.

Creativity with a visual and interactive element 

Over the past year, Viber has emerged as one of the more popular conversational marketing channels, yet we often forget that it offers diverse opportunities to incorporate visual and interactive elements that grab attention. 

Festive cards with website links, short videos featuring gift ideas or eye-catching images with exclusive offers will create the right holiday mood. In addition, you can include interactive buttons such as "Shop Now" or "Redeem Discount" in your messages that allow recipients to quickly take the next step. This simplifies the process and increases the chances of conversion.

An effective channel for exclusive discounts

Send your customers a holiday greeting card with an call-to-action leading to your online store. For example: "Merry Christmas! Enjoy a 30% discount on all products for our valued customers. Use code 'XMAS30' today!"

You can also offer customers exclusive discounts or benefits if they use a specific code or click on a link in the message. For example, "Today only! Get 20% off all Christmas products. Click here to learn more!"

Time your campaigns appropriately 

Timing of campaigns is also crucial. During the holidays, it’s important to know when people are most likely to shop, such as on weekends or closer to the holiday. By sending timely messages, you can capture their attention at the moment when they are most motivated to buy. In addition, creating a sense of urgency with limited-time offers, such as "Special offer today only!", can drive quicker responses. 

Increase engagement with prize games

At a time when people like to be entertained and engaged, a simple sweepstakes with attractive prizes can also be an excellent way to increase engagement. Simply include a link in your Viber message where users can participate and invite them to join in.

Viber is a great channel to encourage loyalty 

Even if you're not a retailer and don't sell products or solutions online, but have a large loyal customer base, you can still send a personalised year-end greeting to remind them that you care about them.

You could also get creative and instead of a New Year's greeting, send a message to start the year off right and offer them a special offer in the New Year. For example, offer a discount on their first visit or prepare a gift for loyal customers. This puts your brand in your customers’ minds right from the start of January.

Using Viber for your pre-New Year campaigns is a great way to increase engagement and sales. With its cost-effectiveness and wide reach, Viber is a channel you can’t afford to overlook. Personalise your messages, include visual and interactive elements and apply these tips for a successful festive season. An effective Viber campaign can significantly impact your revenue during the busiest time of the year.