Direct payment through mobile operators is rapidly growing
COVID-19, the rise of the always on consumer and digitization of purchasing habits have accelerated payment through messaging channels. Direct payment through SMS or direct carrier billing by charging on a mobile phone monthly bill is on the rise. According to analysts' forecasts (Juniper Research, 2018), this method of payment is expected to increase by 22 per cent by 2024, and we are convinced to see this percentage much higher due to the pandemic.
Consumers have clearly changed their digital shopping habits. With the rise of the low-touch economy, the use of direct billing (e.g. via SMS or app) as a payment method has increased significantly. Hence companies in the D2C segment are integrating these payment methods into their digital solutions. This means of payment hast still much greater potential than paying by credit card. The global reach of mobile phone users is five billion, compared to three billion credit card holders.
It is a non-bank payment method, which has many advantages.
- Simplicity
The payment option is quick, simple and convenient, available with a one-click payment.
- Visibility
Transactions that are done via SMS have excellent visibility for the user on their account on the phone.
- Safety
Payment method provides security for people who don't want to enter credit card information on websites and apps.
2Mobile offers sophisticated and proven services within premium SMS communication – 2Mobile. We enable our customers to make easy distance payment by using SMS communication. It is still considered that mobile phone pay is one of the fastest and simplest, so buying conversions are also accelerated by mobile payment. Users are able to pay for products or services using their mobile devices, and the amount will be charged directly at the monthly bill.
Try our SMS platform, too, or contact us for more information on the most appropriate integration in your business.
