2Mobile returns to TheStadiumBusiness Summit

Rok Naraks • 16. junij 2024

Innovation in the sports industry plays a key role in shaping the modern experience for fans and participants. The integration of artificial intelligence into various aspects of sport - from ticketing and online purchases to enhancing match viewing and VIP experiences - is enabling a personalised and convenient experience for all fans. One example are sports chatbots developed by the 2Mobile team, winners of the prestigious TheStadiumBusiness Award, showing how technology can boost fan engagement and satisfaction without requiring them to leave their seats.


For the second consecutive decade, TheStadiumBusiness Summit, taking place in Manchester between 17 and 19 June, will highlight trends in the sports industry and venues. The Summit will showcase new technologies and innovations from the world of sport, bringing together experts from around the world, including leading stadium, arena and venue CEOs, to explore the future of the sport experience.



The transformation of the sports industry is significantly increasing efficiency and adding value for everyone involved in sport - clubs, companies, brands and fans. The use of AI in sport enables the collection and analysis of vast amounts of data, helping sports organisations better understand fan needs and preferences and continuously improve their service and product offerings.


Each year, TheStadiumBusiness Summit presents the Outstanding Achievement Awards, celebrating innovation and the impact of new technologies on the sports industry and encouraging further development and application of advanced technology solutions in sports. Last year, our collaborative team won the prestigious TheStadiumBusiness Award for the most innovative product - the Sports Bot for FC Maribor, developed in collaboration with Mastercard.



We will also be present at this year's event, where Matjaž Možina, CEO of 2Mobile, will showcase the potential of technology to transform the sports experience in his talk "AI-Driven VIP Fan Experience in the Digital World".


"This event is a great opportunity to network and exchange knowledge and ideas with experts shaping the future of the sports industry. From improving the fan experience to optimising training and game strategies, artificial intelligence has already revolutionised sports in recent years, leading to greater fan engagement and satisfaction. Its potential for fan experience is immense, but the realisation depends primarily on the ambitions of individual sports club or venue," emphasised Matjaž Možina. "We look forward to participating in TheStadiumBusiness Summit, where we will meet this year's winners, who are making their own contribution to the rapid transformation of the sports industry."