VIBER BUSINESS MESSAGES

VIBER

Viber Business Messages enable you to send verified promotional and transactional messages to users. Viber Business Messages can be 1000 characters long and you can choose between text, images, video and CTA buttons.

By using Business Messages and planning effective sales conversations, you will accelerate your company's sales cycle - from expanding the target demographic and reaching new customers, through delivering sales support and assistance in the research and decision-making phase, to providing excellent support during the purchase phase and in after-sales activities.

Viber Business Messages functionalities

Promotional messages


Viber Business Messages are an excellent way to accelerate sales of new products or promote special events. Messages are personalized and can be tailored to target specific segments of people, such as those who reside in a certain geographical area or have made a purchase in the past. Viber lets you send one-to-one messages and communicate with specific audiences using two-way messages

 

Viber provides a robust API for businesses utilizing advanced data platforms (like CRM or CDP) that enables them to deliver messages of any size and type, customized to each target audience segment. This makes Viber the perfect tool for businesses looking to reach a targeted audience with their marketing messages.


Real-world results prove that companies can effectively reach their customers with audience segmentation and rich messages. Additionally, customized messages and compelling calls to action deliver increased conversion rates.

Transactional messages


Transactional messages enable you to keep your customers up to date with the status of their order in real time. For example, when a purchase is made online, the customer will receive a confirmation message that their order has been placed and the product is on its way.


Transactional messages are automated and sent based on triggers when a user performs a particular action. You can set up any number of triggers and notify your customers at multiple steps along the purchase journey.


Real-world experience shows that proactively informing customers and providing immediate feedback in the event of a problem significantly impact customer satisfaction and improve the customer satisfaction score (CSAT).

  • The recipient

    Every Viber user can be a recipient of Viber Business Messages on Android, iOS, Windows or MacOS. 

  • Viber one-way communication

    All messages sent to a recipient. A recipient cannot reply to these messages.

  • Viber two-way communication

    All messages sent to the recipient. A recipient can reply to these messages. A session enables communication with the user within a certain time frame. A session will only be used if the user initiates a conversation. Each session is set to a default period of 24 hours or 60 message exchanges.

  • Viber Business Profile

    A Viber Business Profile is a page where you show your business to Viber users. The subscriber will see your company logo, name, address, and website URL.

Conversational marketing uses two-way communication to build relationships and drive sales


People today are proven to be more responsive to direct messaging, so conversational marketing and AI chat tools make it easier to communicate, build relationships with customers and drive sales throughout the purchase journey - from encouraging the first purchase to gathering feedback on customer satisfaction and driving repeat purchases.

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