Unique communication between sports clubs and fans
Conversational commerce is making its way into the sports industry and transforming the purchasing
habits of sports fans. With the rise of contactless payments and low touch economy, the time has
never been better to introduce conversational commerce and two-way communication with sports
fans through chatbots on messaging apps.
When communication between sports clubs and their fans becomes easy
Watch a video about sports chatbots.
Global innovation developed in cooperation with Mastercard
Experience our sports chatbot in practice!
MasterCard was the first brand to recognize the potential and usefulness of sports chatbots and used them to activate their brand and engage fans with sports marketing using messaging apps. To develop a unique communication platform a partnership was formed between Mastercard as the client, 2Mobile as the developer and LivePerson as the technology provider.
Sports chatbot jointly developed by 2Mobile and Mastercard Slovenia won in the Product Innovation category
The sport chatbot jointly developed by 2Mobile and Mastercard Slovenia won in the Product Innovation category. This revolutionary project is the result of Slovenian know-how, combining advanced technology with a passion for sport. The collaborative effort between sports clubs FC Maribor, FC Bravo, and HC Celje with Mastercard and the 2Mobile team, has been acknowledged by the expert jury as a winning product innovation that has rewritten the rules of sports fandom. The sport chatbot, functioning as a virtual assistant, enables fans to engage directly with the club, effortlessly purchase tickets, stay updated with the latest news, and even conveniently order food and drinks from their stadium seats.
With the world's first sports-themed chatbot, 2Mobile and Mastercard have unveiled an innovative solution that has transformed the way sports fans experience their favourite clubs and put all the key information at their fingertips through chat apps such as Apple Business Chat, Facebook Messenger and Viber.
Sports chatbot simplifies and enriches sports fans’ experiences and builds a community of sport fans
Using chat sport fans can buy tickets, get support, order food and drinks and track club members.
Chatbots allow sports clubs to communicate with their fans effectively, encourage them to attend matches and enable them to purchase everything from tickets to food and drinks during matches quickly and easily through a chat tools. A unique media platform engages sports club fans and delivers relevant and personalized information about their favourite club at the right time in one place.
Ability to purchase tickets for matches
News about the club and its competitors
Team player information
Reduce call volumes by adding customer support
App
for food & drink delivery
CASE STUDY
Mastercard
Sports bots for FC Bravo, FC Maribor and HC Celje
In 2021, when restrictions and measures in the physical world due to COVID-19 encouraged the emergence of low-touch economy and cashless payment, Mastercard decided to launch an innovative service to allow customers to order food and beverages from the comfort of their seats at sports matches.
For this purpose Mastercard Slovenia teamed up with 2Mobile and developed innovative sport chatbots for FC Bravo, FC Maribor and HC Celje and kickstarted the development of a new business model in in sports marketing.
In the first three months after the launch of Mastercard sports bots
(4 home matches on average)
Chatbot activation
Shares of different messaging platforms among the users of Mastercard sports bots
1300 fans (per club) initiated a chat with one of the bots
2800
unique interactions
138 seconds
average interaction duration
5000
Messages exchanged with club bots by users
Food & drink ordering throught chatbot
14% share of food and beverage orders made using a bot
11€ average shopping chart value
66€ total of the
largest order
The next level of fan engagement
send an e-mail to info@2mobile.si to download your files.
