Choose Viber, the Most Economical and Secure Messaging for Business
Online security has emerged as an increasingly common topic in the digital world, both in terms of ensuring an adequate level of cybersecurity and protecting the privacy of users' data. In recent years, the rise of artificial intelligence has amplified the importance of privacy protection, forcing digital marketers to comply with the regulations and guidelines set out by the European Union.
At 2Mobile, as specialists in mobile marketing, we take a prudent approach to privacy protection and adhere to guidelines when developing our products and solutions. Therefore, we recommend our clients committed to respecting and protecting privacy use the Viber platform to engage with their clients or customers. We believe that Viber is not only more economical than SMS messaging, but also the most secure messaging platform.
Viber platform prioritizes safety and privacy
To ensure data security and protection, Viber for Business complies with all relevant laws and regulations including the GDPR. The service uses secure HTTPS connections, limits the number of IP addresses for businesses, offers default end-to-end message and call encryption, does not sell customer information and does not store content on its servers after delivery. Users can exercise their data rights through automated data access and deletion tools.
Benefits of end-to-end encryption
Unlike other messaging apps, Viber cannot access users' personal chats, including one-to-one chats, group chats, and audio and video calls. In fact, to ensure anonymity, Viber uses end-to-end encryption as the default setting for all communications. This means that all private and group communications are fully encrypted so that only you and your users can read or hear the messages.
How does encryption work?
End-to-end encryption ensures that your messages from the Viber for Business platform to your customers' devices, whether mobile or desktop, are sent as encrypted code. This means that only the recipient’s device can decipher your messages into readable text. Even if your customer's phone is switched off or has no internet connection, your message will remain securely encrypted on Viber's servers for a limited time until their device is ready to receive it.
Since end-to-end encryption is activated as a default feature on Viber, you don't need to worry about users having to turn this option on in the app's settings. This sets Viber apart from many other messaging apps that offer end-to-end encryption and list it among their features and additional settings, but neglect to communicate that the setting has to be enabled first.
Protecting user data privacy as a strategic advantage
Viber provides your brand with a safe and trusted environment, reducing the risk of data misuse and privacy breaches. This environment helps build a strong and positive image of your corporate brand in the eyes of your customers.
360° security and privacy for conversations and calls
The Viber platform was one of the first global messaging apps to introduce a message deletion feature. Since then, the feature has been used more than 5 billion times, highlighting the importance of privacy to users.
Maintaining a high level of security and privacy protection is extremely important when sharing sensitive, personal information that could potentially threaten the material or psychological safety of your users.
Viber stands out as the first global messaging app to offer full cycle security and privacy, making it the most secure messaging app and suitable for business messaging in regulated industries.
A platform that is not only secure but also cost-effective
Furthermore, Viber is considered a more economical alternative to SMS messaging, making it the ideal solution and preferred business messaging choice for successful companies and organisations. Viber messaging has emerged as a key tool for companies looking to improve their communication strategies via mobile devices. The importance of this platform is reflected by the fact that almost 80% of the active mobile population in Slovenia is using this messaging platform.
Viber is a more affordable alternative to SMS and allows the use of longer texts (up to 1,000 characters), inclusion of images and videos or a call-to-action button, and advanced analytics on message open rates and conversions. For example, a well-known fashion brand optimised its messaging costs through Viber, resulting in a 40% reduction in its direct-to-consumer spend.
At 2Mobile, we believe that the success of our business partners is our success. That's why we want Viber to become and remain the first choice of businesses and organisations as a messaging channel - a platform that not only meets, but exceeds expectations for security, privacy and communication efficiency.
